Vape tax has arrived, well, sort of...
Yes, VAPE TAX has arrived, but not at Creme de Vape, yet.
The government's new Vaping Products Duty applies to every vaping product containing e-liquid placed on the UK market after 1st October 2026. After nearly 17 years serving vapers, it is the single biggest change to pricing we have seen, so we wanted to explain plainly what it means for you, and what we're doing about it. No jargon, no scare stories, just the facts and a bit of friendly advice.
What the duty actually is
The duty is a new tax of £2.20 per 10ml of e-liquid, and it applies to anything containing e-liquid or that could be used to make e-liquid. That means bottles of juice, shortfills, pre-filled pod kits, replacement pods and even flavourings and plain PG and VG. It is the same tax rate, whether the liquid is high strength, low strength, or even zero nicotine. With VAT applied on top as well, it will noticeably push up the price of every product that contains liquid once stock becomes duty-paid.
Although vaping will still remain significantly cheaper than smoking, this is a large jump in price, and it's the same story right across the industry, not just here. As ever, we'll keep our prices as fair as we possibly can, exactly as we always have.
We've stocked up so you can too
The good news is that there is a sell-through period which allows us to keep selling the stock we already hold at the old pre-duty prices, up until 31st March 2027. We have invested heavily in extra stock of the liquids, pre-filled pods and kits we know you love, specifically so you can carry on buying them at the old price for as long as possible.
Being honest with you though, we cannot promise every flavour and strength will last the whole way through the sell-through period. Some lines will inevitably sell out sooner than others. If there is something you rely on, now is a sensible time to pop a little extra in the basket.
A mix of taxed and untaxed, for a while
Right now we do not have any duty-paid (taxed) stock on the shelves at all, it is all still pre-duty stock at the old prices. Over the coming weeks and months this will gradually change as new, duty-paid stock starts to come through.
During that changeover you will see a mix of the two right across the site, liquids, pods and kits alike. In fact you may even find it within a single flavour, where one strength option is still the pre-duty price while another strength of the very same flavour has moved over to duty-paid. It might appear a little confusing, so here's exactly what to look for.
Untaxed (pre-duty) product
This is our existing stock, bought in before the duty landed. The price is the normal one you are used to, with no duty added. While a flavour and strength still looks like this, you are buying it at the old price. Stock up on these while they last.
Taxed (duty-paid) product
Once a product line moves over to new duty-paid stock, you'll see the higher price along with a note letting you know the price includes Vaping Products Duty. Nothing about the product itself has changed, it simply now carries the new tax.
We'll be adding a clear way to tell taxed and untaxed stock apart at a glance across the wider shop too, and we'll show you how that works in a future update once it is live.
None of us asked for this change, but we will guide you through it as straightforwardly as we can, exactly as we have tried to do with every change over the years. If anything is unclear, or you want a hand working out the best way to stock up, please get in touch and we will help.
For more detail about the tax itself, see our separate guide: New Vape Tax 2026: everything you need to know.
While you are stocking up, it is also well worth a look in our Sale & Clearance section, where we have some overstocks and short-dated products going at genuine bargain prices.
Lisa & Keith
Creme de Vape
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