Our response to the MHRA announcement

For those customers who have seen and heard the news reports today regarding the MHRA's announcement about their intention to regulate electronic cigarettes as medicines. Many are emailing us to ask whether we will obtain a medicine licence or will we close.

The answer is neither!

Forcing our products to be licenced as medicinal devices is incorrect application of the medicines licensing framework, unethical and most likely illegal, given that traditional cigarettes are allowed to be sold freely to over 18s, and we are not making any claims as to a curative or medicinal effect or treatment for any disease. The MHRA decision will be challenged, we're not going anywhere, and will not be applying for a medicinal licence for any of our recreational products.

We do still urge all e-cig users to contact their local Members of Parliament and Members of the European Parliament to express their views about what restricting their access to these devices only in pre-packaged, "medically approved" format, from only pharmaceutically licenced vendors will mean to them and their new, improved way of life.